Bob’s House — Pepsi’s new Super Bowl Ad
24 01 2008Watch Pepsi’s new Super Bowl ad, Bob’s House. A unique and hilarious commercial illustrating a popular joke in the hearing impaired community. Created and enacted by deaf members of the Pepsico workforce, EnAble.
This commercial will air on Super Bowl, February 3rd, 2008.
Big thanks to Amy Cohen Efron for posting this entry on her blog.
This commercial video also have similiar joke story, but different version: ‘How Deaf Find Their Homes’
UPDATE: From the letter of National Association of the Deaf on website:
NAD Works With PepsiCo on
Super Bowl Ad in American Sign Language
A News Release from the National Association of the Deaf
Release Date: January 24, 2008
Contact:
Anita B. Farb
Director, Communications and Operations
National Association of the Deaf
Email: www.nad.org/contactus
NAD Works With PepsiCo on Super Bowl Ad in American Sign Language
Silver Spring, MD – The National Association of the Deaf (NAD) was asked by PepsiCo to provide advice, feedback, and comments on a 60-second commercial filmed entirely in American Sign Language (ASL), with open captions for hearing viewers. The PepsiCo ad, featuring PepsiCo employees, will be aired on February 3, 2008 during the Super Bowl pre-game program.
Slated to air on the FOX network, the PepsiCo ad is designed to bring greater awareness of the American deaf community to a wide audience. PepsiCo will also sponsor captioning of the entire Super Bowl broadcast.
“The NAD applauds PepsiCo for its strong commitment to diversity and empowerment through the creation of this exciting ad in ASL with its employees,” said Bobbie Beth Scoggins, president of the NAD. “This ground-breaking ad creatively uses humor to provide a glimpse of deaf culture and heightened awareness to millions of Super Bowl Sunday viewers.”
President Scoggins and others at the NAD provided consultation on the story boards, pre-production plans, and post production editing. She was also interviewed by PepsiCo and quoted in their press release. In addition, a description of the NAD and link to the NAD website will be included on the PepsiCo website.
This all started in the summer of 2006 when a group of PepsiCo employees, each with their own personal connection to the American deaf community, set off on their own to create a commercial with a deaf focus and broad appeal. None of the employees are performers or marketing specialists – they came up with the concept, wrote the script, and then acted it out, sharing a demo tape with their colleagues. The ad eventually gained support from senior management, which decided that the commercial needed a big stage. Naturally, they chose the biggest – Super Bowl Sunday. The title of the ad is “Bob’s House” and it is based on a popular joke within the deaf community.
(78 votes, average: 4.18 out of 5)
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LOL !!! THAT WAS SO FUNNY AND I LIKE IT.. IT WAS SO COOL…
very good one!!!!!!!!!!!!!!!!!!!!!!!!!! i love it cool!!!!!!!!!!!
i love it one
thanks terri
tes best one!
thats good one! And need more asl on commerical….
lol that so funny they can’t find friend house cuz of deaf try horn car find house is deaf house . lol that was so funny good joke ! good one for that horn to find deaf house yeahhh!!!!!!!! smile
Hey
that is very good so JohnABC did.
Thumbs up!!!
Bobby L.
LOL!!!! this is good one!!!! bravo!!!!
That very funny and cool.
That is awesome ever !!!!! I would do samething if i dont know where someone live LOL !!!!
Keep going THUMB UP !!!! 
ha ha ha…. it is good short story. It is as same as happen about hotel that man forgot to know which room is.
That’s old story. Long time ago, I told my friend to use blow horn.
Cool Commercial!!! Also I noticed at the end the EnAble is also done in Braille. Way to go for inclusion!!
EXCELLANT PERFORMANCE!! WAY TO GO GUYS KEEP UP the GOOD WORK!!!
[...] Pepsi Superbowl ad that has recently been getting so much hype will feature Deaf employees of Pepsi [...]
yeah….thumb up love it…..lol….lol…. cool…!!!
awesome!
So Funny! and Perfect Deaf actors and use real ASL TV Ad during Super Bowl. Now It is “Super Deaf Ads” ! Laughs! Thanks Pepsi Co. to honor Deaf’s wishes and needs more funny and deaf jokes on TV ads. I noticed Braille, too… Super!
Awww Funny!! I ll show my friends abt this one funnny! They love it too! Keep it!
Awesome!! Great modeling for the younger deaf generation and I do mean that sincerely.
what a great add!!!!! i’m upset it’s being aired during pregame, pregame lasts for 4 hours, hoping its close to game time, don’t want to miss it. Go pepsico
Hey,
I would like to see u more pepsi co need commercial active make different good show on tv the deaf. I love drink pepsi …. funny thumb up !
I like one Bob’s house so I see first time bob’s house pepsi Deaf but hearing people have only own business but that is not fair that Deaf dont have own business because Deaf took application for job that boring, We can do it goal for own business. so well I happy that Bob’s house pepsi deaf
I forgot it I inform Thank you so much Bob’s house pepsi Deaf Video
I absolutely loved this commercial, but was very disappointed to not see it air on national television during the super bowl like it was advertised to be. I am a sign language interpreting student in Oklahoma, and it would have been so cool to see sign language represented on a super bowl commercial. I wonder why it didn’t air?
i was kind of disappointed … didnt air during superbowl time .. i had been watching the whole game / commericial for it …
then i had learned it already aired before the game … which i miss it .. i had no idea it would goes on before the game…
still.. the hearing put us down again
Loved it since my parents are deaf
Well, I watched for it and it never showed.. why???
Two Thumb up!!! fully stars and LOVE it and Love drink pepsi all my life that s good choice keep it up good work!!! smile
i like it that your way and i made you give me laugh hard good thumb and i want you keep up more best by pepsico and i like that goood joke more good smile and do it and i hope that new future your more keep up !! i not know that first time i watch all by deaf joke that all i hope that have a nice day !!
I loved it
This commercial was 10 thumbs up… no i mean…100 trillion thumbs up! :=) I believe it teach hearing people why it important to have captions on every movie in theatres plus internet video. :=) thanks to the pepsico group for making it possible.
[...] He is just teasing.. Don’t get angry on yourself! The man repsond from famous commerical of Pepsi enABLE – Bob’s House [...]
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Cheers! Sandra. R.